twospot x Clara Escalera

twospot x Clara Escalera is a collaboration between the designer and artist Clara Escalera and the AR-App company twospot.

With this app you can scan motives of tote bags and t-shirts from Clara Escalera and reveal augmented reality content. You can also place different models in your surroundings, make a videos and share them.

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H Y P E R S T I T I O N
Clara Escalera

As Augmented Reality becomes embedded within everyday life, the digital world will create layers of intangible possibilities on top of reality. This will have an effect on the way we project identity.

In Hyperstition, I put myself in the role of an identity designer of the future, using AR as a new step in the discipline of fashion.

Traditional fashion design has always been based on limitations of tangible textiles, however, when AR becomes part of the process, what is physically possible becomes a secondary issue.

The new limits are set by how far digital design can go. Instead of wearing fabric and seams, we’ll bewearing code, our clothes will be rendered rather than sewed.With virtuality taking its position in fashion design, digital fantasies are able to have consequences in real life. This phenomena is known as hyperstition.

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ARTIST COLLABORATION

We love to support young creatives like Clara Escalera. We gain a lot of experience by seeing how our tools get used and how augmented reality evolves as a new form of medium.

If you are interested in a collaboration with twospot just drop us a line: [email protected]